Mobil Super Minor League Baseball Tour Hits the Road for ExxonMobil
Traveling event touting new Mobil Super motor oils is visiting 77
games in 25 states over four months
- Event offers four hours of game day activities for families
- 2011 Tour includes a 40-foot Mobil Super-branded tour bus, Mobil
Super brand ambassadors and in-game activities and sponsorships - Fans can also register for free oil changes
ExxonMobil
Lubricants and Petroleum Specialties Company, a division of Exxon
Mobil Corporation, is taking its new Mobil Super line of premium-quality
motor oils on the road, offering baseball fans an exciting way to learn
about Mobil Super products while enjoying America′s favorite pastime.
The 2011 Mobil Super Minor League Baseball Tour is traveling the
country, hitting 77 minor league games in 25 states over four months.
Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super
Minor League Baseball Tour includes interactive activities and free
Mobil Super product and oil giveaways before, during and after each game.
'With fun and creative consumer activities, the Mobil Super Minor League
Baseball Tour adds to the fan experience at each minor league game,?
said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and
Petroleum Specialties Company. 'At all 77 games, this tour teaches fans
about Mobil Super in a fun and exciting environment.?
The Mobil Super brand ambassadors will greet fans outside each park
before and after each game, distributing product information, rebate
coupons and Mobil Super-branded baseball souvenirs. Fans can also
register for free oil changes.
During the game, Mobil Super branding will be seen throughout the
stadiums, with on-field promotions and prizes to enhance the fan
experience, including:
Honorary first pitches thrown by a local Mobil Super distributor,
retailer or installer
A mid-inning pitching change sponsored by Mobil Super
On-field contests with winners receiving free products or oil change
Mobil Super brand ambassadors traveling throughout the stadium handing
out free oil change certificates
Sponsorship of between-innings activities, such as a t-shirt toss
The 2011 Tour will cover 6,600 miles in 124 days through Aug. 27, 2011.
Ultimately, the cross-country season trip will reach an estimated
377,000 fans. Find the full schedule at mobil.com/mobilsuper
under the special events tab.
Mobil Super is a comprehensive line of premium-quality motor oils
expertly formulated to help extend engine life. Backed by the Mobil
Super Engine Guarantee*, the Mobil Super family includes three
products, allowing consumers to choose the right one for their
particular needs:
- Mobil Super: A premium conventional motor oil that helps
extends engine life. Mobil Super is guaranteed to deliver proven
protection for up to 5,000 miles between oil changes and features
extra cleaning additives. It is available in 5W-20, 5W-30, 10W-30 and
10W-40 viscosities.
- Mobil Super High Mileage: Specifically designed tohelp
extend engine life inhigher-mileage vehicles, this motor oil
combines sludge and wear protection with anti-oxidants that help to
reduce oil breakdown. Mobil Super High Mileage is also formulated with
a seal conditioner to help prevent leaks and reduce oil consumption.
It is available in 5W-20, 5W-30, 10W-30 and 10W-40 viscosities.
- Mobil Super Synthetic: A full synthetic motor oil that is
proven to outperform Mobil-branded conventional and synthetic-blend
motor oils to help extend engine life by delivering outstanding
protection in high temperatures, along with the sludge and wear
protection properties. It is available in 0W-20, 5W-20, 5W-30 and
10W-30 viscosities.
* Some restrictions apply. See the guarantee
for terms and conditions or call 1-800-ASK-MOBIL (275-6624).
About
ExxonMobil Lubricants and Petroleum Specialties
ExxonMobil Lubricants and Petroleum Specialties Company, a division of
Exxon Mobil Corporation, is a leading marketer of finished lubricants,
asphalts and specialty products, as well as one of the world's largest
suppliers of lubricant base stocks.
ExxonMobil, Mobil, Mobil 1, and the 1 Icon are trademarks of Exxon
Mobil Corporation (NYSE:XOM) or one of its subsidiaries.
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ExxonMobil
Amy Blanchett, 703-846-4467
