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Mobil Super Minor League Baseball Tour Hits the Road for ExxonMobil

25.05.2011  |  Business Wire

Traveling event touting new Mobil Super motor oils is visiting 77
games in 25 states over four months

  • Event offers four hours of game day activities for families
  • 2011 Tour includes a 40-foot Mobil Super-branded tour bus, Mobil
    Super brand ambassadors and in-game activities and sponsorships
  • Fans can also register for free oil changes

ExxonMobil
Lubricants and Petroleum Specialties Company,
a division of Exxon
Mobil Corporation, is taking its new Mobil Super line of premium-quality
motor oils on the road, offering baseball fans an exciting way to learn
about Mobil Super products while enjoying America′s favorite pastime.


The 2011 Mobil Super Minor League Baseball Tour is traveling the
country, hitting 77 minor league games in 25 states over four months.
Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super
Minor League Baseball Tour includes interactive activities and free
Mobil Super product and oil giveaways before, during and after each game.


'With fun and creative consumer activities, the Mobil Super Minor League
Baseball Tour adds to the fan experience at each minor league game,?
said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and
Petroleum Specialties Company. 'At all 77 games, this tour teaches fans
about Mobil Super in a fun and exciting environment.?


The Mobil Super brand ambassadors will greet fans outside each park
before and after each game, distributing product information, rebate
coupons and Mobil Super-branded baseball souvenirs. Fans can also
register for free oil changes.


During the game, Mobil Super branding will be seen throughout the
stadiums, with on-field promotions and prizes to enhance the fan
experience, including:


The 2011 Tour will cover 6,600 miles in 124 days through Aug. 27, 2011.
Ultimately, the cross-country season trip will reach an estimated
377,000 fans. Find the full schedule at mobil.com/mobilsuper
under the special events tab.


Mobil Super is a comprehensive line of premium-quality motor oils
expertly formulated to help extend engine life. Backed by the Mobil
Super Engine Guarantee
*, the Mobil Super family includes three
products, allowing consumers to choose the right one for their
particular needs:


* Some restrictions apply. See the guarantee
for terms and conditions or call 1-800-ASK-MOBIL (275-6624).

About
ExxonMobil Lubricants and Petroleum Specialties


ExxonMobil Lubricants and Petroleum Specialties Company, a division of
Exxon Mobil Corporation, is a leading marketer of finished lubricants,
asphalts and specialty products, as well as one of the world's largest
suppliers of lubricant base stocks.


ExxonMobil, Mobil, Mobil 1, and the 1 Icon are trademarks of Exxon
Mobil Corporation
(NYSE:XOM) or one of its subsidiaries.


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ExxonMobil

Amy Blanchett, 703-846-4467