Mobil Super Baseball Tour Goes the Distance for ExxonMobil
Traveling events touting Mobil Super motor oils visiting 79 baseball
games in 20 states over more than five months
- Each event offers hours of game day activities for fans and their
families - Fans have the opportunity to win free products or oil changes
- The 2012 tour includes a 40-foot Mobil Super-branded tour
bus, Mobil Super brand ambassadors and in-game activities and
sponsorships
ExxonMobil
Lubricants and Petroleum Specialties Company, a division of Exxon
Mobil Corporation, is offering baseball fans exciting ways to learn
about Mobil Super? premium-quality motor oil products while
enjoying America′s favorite pastime.
The 2012 Mobil Super Minor League Baseball Tour is traveling the
country this spring and summer, hitting 79 games in 20 states over more
than five months. Anchored by a 40-foot Mobil Super-branded tour
bus, the tour includes interactive activities and free Mobil Super
products and oil giveaways before, during and after each game.
'The 2011 Mobil Super Minor League Baseball Tour was successful
in introducing our family of premium motor oils to fans and drivers in a
fun environment,? said Sarah Horne, Americas Automotive marketing
manager, ExxonMobil Lubricants and Specialties Company. 'Many Mobil
Super customers are avid baseball fans, so this tour enhances the
fan experience at each game with entertaining consumer activities that
tie back to motor oil.?
Mobil Super brand ambassadors greet fans outside each park before
and after each game, distributing product information, rebate coupons
and Mobil Super-branded baseball souvenirs. Fans also have the
opportunity to win free product or oil changes through a prize wheel and
on-field activities.
'When Minor League Baseball fans attend a game, they actively engage in
the many activities offered at the event,? said Rod Meadows, Minor
League Baseball′s vice president of sales and marketing. 'Through
interaction with the Mobil Super-branded tour bus and its
ambassadors, MiLB fans can learn about the benefits of the ExxonMobil
brand and determine which products best fit their needs. Once inside the
gates, the fun continues through in-game promotions, giveaways and
prizes.?
During the game, Mobil Super branding will be seen throughout the
stadiums, with on-field promotions and prizes to enhance the fan
experience, including:
Honorary first pitches thrown by a local Mobil Super
distributor, retailer or installer
On-field contests with winners receiving free product or an oil change
Sponsorship of between-innings activities, such as a soft baseball
toss, lucky seat giveaways, mascot races and the 7th inning
Stretch.
The 2012 Tour will cover 8,000 miles in 147 days through July 27, 2012.
Ultimately, the cross-country season trip is expected to reach more than
500,000 fans. Find the full schedule at mobilsuper.us
under 'special events.?
Mobil Super is a comprehensive line of premium-quality motor oils
expertly formulated to help extend engine life. Backed by the Mobil
Super Engine Guarantee*, the Mobil Super family includes
three products, allowing consumers to choose the right one for their
particular needs:
- Mobil Super: A premium conventional motor oil
that helps extends engine life. Mobil Super is guaranteed to
deliver proven protection for up to 5,000 miles between oil changes
and features extra cleaning additives. It is available in 5W-20,
5W-30, 10W-30 and 10W-40 viscosities.
- Mobil Super High Mileage: Specifically designed tohelp extend engine life inhigher-mileage vehicles, this
motor oil combines sludge and wear protection with anti-oxidants that
help to reduce oil breakdown. Mobil Super High Mileage is also
formulated with a seal conditioner to help prevent leaks and reduce
oil consumption. It is available in 5W-20, 5W-30, 10W-30 and 10W-40
viscosities.
- Mobil Super Synthetic: A full synthetic motor oil
that is proven to help extend engine life by delivering outstanding
protection in high temperatures, along with the sludge and wear
protection properties. It is available in 0W-20, 5W-20, 5W-30 and
10W-30 viscosities.
About ExxonMobil Lubricants and Petroleum Specialties
ExxonMobil Lubricants and Petroleum Specialties Company, a division of
Exxon Mobil Corporation, is a leading marketer of finished lubricants,
asphalts and specialty products, as well as one of the world's largest
suppliers of lubricant base stocks.
All trademarks used herein are trademarks or registered trademarks of Exxon
Mobil Corporation (NYSE:XOM) or one of its subsidiaries.
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Fla., is the
governing body for all professional baseball teams in the United States,
Canada, Venezuela, and the Dominican Republic that are affiliated with
Major League Baseball clubs through their farm systems. The Mexican
League and Mexican Academy are also members of the organization, but are
not affiliated with any MLB clubs. Total membership includes 20 leagues
and 247 clubs.
Fans are coming out in unprecedented numbers to this one-of-a-kind
experience that can only be found at our ballparks. In 2011, the 174
clubs that charge admission attracted more than 41.2 million fans to
their ballparks to see the future stars of the sport hone their skills.
From the electricity in the stands to the excitement on the field, Minor
League Baseball has provided affordable family-friendly entertainment to
people of all ages since its founding in 1901.
* Some restrictions apply. See the guarantee
for terms and conditions or call 1-800-ASK-MOBIL (275-6624).
ExxonMobil
Claire Hassett, 703-846-4467
