Chevron Reaffirms Commitment to Customer Education on www.ChevronDelo.com
New 'Expert Knowledge? Section to Address Key Market Issues,
Including Fuel Economy, Emissions and the Next Proposed Oil Category
(PC-11)
Chevron Products Company, a Chevron U.S.A. Inc. division, maker of the
Delo ? brand of technologically advanced engine oils,
lubricants and coolants, today announced the company has expanded its
commitment to customer and market education by introducing an upgraded
portion of its ChevronDelo.com
website. The newly expanded 'Expert Knowledge? section will offer video
and written material to address key market issues of interest to both
its on- and off-highways customers. Some of the topics to be addressed
on the site include Fuel Economy, Emissions Regulations and PC-11 ? the
new diesel engine oil category under development, slated for
introduction in 2016.
'We currently hold over 250 customer-focused educational events per
year,? said Jim Gambill, Delo commercial and industrial brand manager,
Chevron Lubricants. 'While we will continue to meet with customers
face-to-face, we see a clear value in bringing some of this content
online. At Chevron, we have always believed that to be a true business
partner, you must share your market expertise as well as provide
customers with exceptional products. The updated ChevronDelo.com site is
just one way we continue to help our customers be successful in their
businesses.?
The site will be updated on a regular basis and will include insight
from Chevron subject matter experts on best practices and important
topics. Jim McGeehan, Chevron′s global manager, heavy-duty diesel engine
oil technology and the chairman of the ASTM heavy-duty engine oil
classification panel, which is charged with setting limits and verifying
testing for the development of API oil classifications, will be a
regular contributor to the site, providing updates on the development of
PC-11.
A Legacy of Lubricant Education
Chevron has a long history of educating the lubrication industry, the
markets it serves and its customers about key technologies and issues.
The now retired Lubrication Magazine, which was first published
by Texaco and then Chevron, provided detailed technical insight, for
over 95 years, into lubricant-related topics ranging from oil category
changes to bio-diesel to hydraulics and oil analysis.
Each year, the company works with its family of marketers to host
Delo-branded educational events around the country. These events tap
into the market expertise and product knowledge of both Chevron and its
lubricant marketers to help deliver bottom-line performance improvements
to customers. Within the agriculture community, Chevron has hosted
countless educational events at regional agriculture shows across the
country to help these customers improve their businesses, so they can
continue to put food on plates around the country.
On July 29, 1999, Chevron introduced the Delo Truck, a rolling
ambassador for the Delo brand. Averaging over 40,000 miles a year, the
truck has visited 49 states as well as Canada and Mexico. The current
version of the Delo Truck has 19 learning stations ? most with
interactive displays. Visitors to the truck can explore various topics,
including maximizing drain intervals and interpreting evolving OEM drain
recommendations.
In 2004, Chevron held its first Construction Symposium, which brings
together experts from top construction and mining companies to share
their experiences and perspectives on key trends, issues and products.
The goal of the program is to help develop creative practices for
outstanding performance, profitability and success in the challenging
construction and mining markets.
To further its educational efforts, in 2006, Chevron launched the
Lubricants University site, which provides its marketers with online
access to a wealth of training materials, courses and other
lubricant-related educational content.
'Sharing our knowledge with our customers is an integral part of the
value delivered by Chevron Lubricants and the Delo brand. Finding
timely, new and relevant ways to reach our audiences is a critical part
of our ongoing success,? said Gambill.
Follow the Delo Brand
The Delo brand can be followed on various social media channels,
including Facebook,
YouTube,
Twitter
and Flickr.
Extended Service Protection - Chevron′s Delo Product Family
Chevron′s Delo product family includes engine oils, premium lubricants
and extended life coolants that provide premium performance and
bottom-line value for diesel powered vehicles that may demand extended
service protection and drain capabilities.
The exceptional performance of Delo lubricants is a result of Chevron′s
proprietary ISOSYN? Technology which combines premium base oils, high
performance additives and Chevron formulating expertise to provide
superb diesel engine parts protection ? all at an outstanding value.
ISOSYN Technology helps customers by providing extended service
protection, maximizing engine durability, and minimizing operating costs.
All Delo products are covered under the Delo Warranty Plus program,
which provides bumper-to-bumper protection against lubricant and coolant
related failures as described in the Delo Warranty.
Delo products includes Delo ? heavy duty motor oils, Delo ?
Extended Life Coolant, Delo ? Extended Life Coolant/Antifreeze
- Nitrite Free, Delo ? Greases EP, Delo ? Heavy Duty
EP, Delo ? Grease ESI, Delo ? Synthetic Grease SF,
Delo ? Synthetic Transmission Fluid SAE 50, Delo ?
Gear Lubricants ESI ? and Delo ? Synthetic Gear Lubricant.
More information on Delo products and the Delo Truck can be found at: www.ChevronDelo.com
About Chevron Products Company
Chevron Products Company is a division of an indirect, wholly owned
subsidiary of the Chevron Corporation (NYSE: CVX) headquartered in San
Ramon, CA.
A full line of lubrication and coolant products are marketed through
this organization. Select brands include Havoline ?, Delo ?
and Havoline Xpress Lube ?. Chevron U.S.A. Inc. owns
patented technology in advanced lubricants products, new generation base
oil technology and coolants.
For more information go to: www.ChevronLubricants.com
for Chevron Products Company
Chip Dehnert, 415-365-8533
chip.dehnert@cohnwolfe.com
or
Brent
Tippen, 925-790-3938
brent.tippen@chevron.com
