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Hess and Quiznos Join Forces to Toast Florida′s Convenience Store Experience

07.06.2011  |  Business Wire

Quiznos to Expand Convenience Store Growth Strategy; Open More Than
50 New Restaurants in Florida


Quiznos, one of the nation′s premier quick service restaurant (QSR)
chains and pioneer of the toasted sandwich, and Hess, the largest
independent gasoline-convenience retailer on the East Coast, today
announced a partnership to open more than 50 Quiznos restaurants inside
Hess locations in Florida. The partnership, the largest to date in terms
of Quiznos convenience locations, is a significant milestone in the
company′s convenience store growth strategy and ambition to be the
premier QSR partner for the convenience store channel.


'Through our convenience store growth strategy, we have successfully
developed regional partnerships with leading convenience store
operators, evolving our c-store platform to best meet their regional
needs,? said Shultz Hartgrove, senior vice president of convenience and
non-traditional development for Quiznos. 'This opportunity with Hess
represents the culmination of that evolution as we now focus on growing
the number of locations.'


Quiznos and Hess tested the partnership in nine Florida locations in
early 2011 with excellent preliminary results. Based on the success of
these test locations, the two companies expanded the agreement to more
than 40 additional locations in Tampa by the end of 2011.


'The combination of Quiznos′ brand recognition, unique toasted flavors
and excellent operating platform gives Hess customers exactly what they
are looking for,? said Rick Lawlor, vice president of retail sales and
marketing for Hess. 'The Florida test proved that Quiznos is a solid
partner that can attract new traffic into our stores.?


The new Quiznos restaurants will be in high-visibility Hess locations in
Tampa, known for stellar operations and exceptional customer service.
While the initial growth strategy will focus on Tampa, Hess′ largest
market, Orlando and Miami are strong markets for both Quiznos and Hess,
and executives envision a long-term partnership with significant growth
potential throughout Hess′ 1,350+ locations along the east coast.


'Hess is one of the most established and well-respected players in this
industry, and we are pleased to accelerate Quiznos′ convenience store
presence with such an excellent partner,? said Greg MacDonald, chief
executive officer for Quiznos. 'Hess brings a wealth of experience and
understanding of the food business to this partnership. They understand
the value of training and exceptional operations. We are confident in
the success of this initial market launch and look forward to future
growth opportunities through this partnership.?


The Quiznos/Hess convenience locations will feature a menu specifically
designed for the convenience store customer and retailer, including
Quiznos signature toasty favorites and hot breakfast items prepared and
packaged to eat on the go.

ABOUT QUIZNOS


Now in its 30th year, Denver-based Quiznos
is a national chain designed for today's busy consumers who are looking
for a tasty, freshly prepared alternative to traditional fast-food
restaurants. Using premium ingredients, Quiznos restaurants offer
creative, chef-inspired recipes for sandwiches, soups and salads. CNN
Money ranked toasty sub pioneer Quiznos as the No. 2 most popular
franchise of the past decade in 2010. In 2009, Quiznos′ Toasty
Torpedoes ® earned a spot as one of the top 10 new product introductions
from the Most Memorable New Product Launch Survey. Also in 2009, QSR
Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in
system-wide sales. In October 2007, Quiznos was recognized for leading
the QSR industry in wait time performance by the Mystery Shopping
Providers Association's (MSPA) 2007 Wait Time Study. In May 2007,
Zagat′s consumer surveys listed Quiznos in the top 5 for Top Food, Top
Facilities, Top Service and Top Overall, ahead of its direct
competitors. For further information, please visit www.quiznos.com.

ABOUT HESS CORPORATION


Hess Corporation (NYSE: HES), with headquarters in New York, is a global
integrated energy company engaged in the exploration, production,
purchase, transportation and sale of crude oil and natural gas, as well
as the production and sale of refined petroleum, natural gas and
electricity products. Hess is one of the leading independent
gasoline-convenience retailers on the East Coast with more than 1,350
stations and convenience stores in 18 states including 290 Hess branded
locations  in Florida.  For more information, please visit www.hessexpress.com.


For Quiznos

Allison Riley, 212-221-1616

allison_riley@coltrin.com



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