Ice Road Trucker and Reality Star Lisa Kelly Takes the Driver’s Seat in Chevron’s “Reality of Delo” Campaign
Chevron announced that long time Delo user and truck driver Lisa Kelly, star of HISTORY® Network’s Ice Road Truckers®, has joined the “Reality of Delo” campaign, a modern take on testimonials intended to influence heavy duty diesel equipment users about the benefits of Delo heavy duty motor oil (HDMO).
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“I have relied on Delo since I began my career in trucking,” said Kelly. “I drive some of the deadliest roads in the world. I can’t take chances on oils. I need to know I’ve got the most durable, reliable and toughest lubricants in my truck. An oil that I can count on to protect my truck even in the harshest conditions. Up on the ice roads, Delo is just what we use.”
Inspired by the Postman’s Creed, the series includes testimonials from a number of better known Delo users underlining their relentless commitment and reliability. Lisa joins Mike Papac from HISTORY Network’s AxMen, Freddie Dodge from Discovery Channel’s Gold Rush, Edgar Hansen from Discovery Channel’s Deadliest Catch, and Dale Kitchens from the Edge of Farming, a web-based reality series.
“We’ve seen a significant increase in awareness and more importantly engagement with the Delo brand since the introduction of the Reality of Delo campaign, and as soon as we heard Lisa Kelly was a long time Delo user, we couldn’t wait to bring her onto the team,” said Rommel Atienza, Brand Manager North America Commercial Brands with Chevron Products Company, a division of Chevron U.S.A. Inc. “Lisa joins a great list of Delo advocates.”
Shooting for the new “Reality of Delo” commercials has begun and the new marketing campaign will kick-off in late March 2016 on a variety online media properties. Lisa’s testimonial will be added to the other “Reality of Delo” participants.
About Chevron Products Company
Chevron Products Company is a division of an indirect, wholly owned subsidiary of Chevron Corp. (NYSE:CVX) headquartered in San Ramon, CA. A full line of lubrication and coolant products are marketed through this organization. Select brands include Havoline®, Delo® and Havoline Xpress Lube®. Chevron Intellectual Property LLC owns patented technology in advanced lubricants products, new generation base oil technology and coolants.
For more information go to: www.ChevronLubricants.com
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Contact
Cohn & Wolfe for Chevron Delo
Ryan Donough, 415-403-8311
ChevronLubes@cohnwolfe.com
